Our History


Part I

It all began on a friend's lounge floor, on a borrowed BT landline with a whole load of promises being offered in return for advertising revenue to create the first ever Shred or Dead mountain bike magazine. This magazine grew, and grew, we nearly sold it twice, it grew some more and then in 2007 we decided to do more than just offer advertising in a magazine and we started Shred Creative. Initially to support our magazine clients but word got out.


Part II

You don't get to do what you love for 25 years without doing something right. The creative business is tough, the demand for fresh ideas, new technology and an inherent understanding of what helps businesses grow, and succeed, is at the very heart of what we do. We've trained, retrained and retrained again, when we started websites were barely invented yet today we're producing sites at the forefront of technology. We're branding companies that we dreamed of working with and we're seeing the companies that were just seeds when we started now grow into mighty oaks. Of course it's been a bumpy ride, but that's how business goes, thankfully we started young.

2023-Present Day

Part III

In 2023 we dropped the name Shred Creative, opting to carry the name of owner and founder Steve Toze and rebrand as Toze Branding Co. As we move into a new era we focus on working with a wider range of clients across all sectors as well as working hand in hand with sister company Shred or Dead Ltd on the expansion of its cafe chain. Our focus remains the same and the work you see within this portfolio site is the kind of work we continue to offer into the future and we'll keep adding to it as we complete more and more projects.

What We Do


Creativity comes first. Creative thinkers; honest, focussed and fair.

For 25 years the end result has been far more important than the invoice and every single project has to be good enough to help close the deal on the next one. We want our client's business to succeed because that brings success for us - and given we have never advertised we understand the importance of this. 

We can guide you into a digital future - where your online and offline marketing work in perfect harmony, where your sales channels connect to save time and money, where your metrics are live and you can run your business in a way that you have never been able to run it before. We're focussed creative project managers. We are creative thinkers first, we help business owners plan and execute their creative strategy but at the same time we can take apart operational processes to implement solutions that save time and money. This holistic approach allows you to market and expand from a position of strength - we understand business.

"We are creative thinkers first, we help business owners plan and execute their creative strategy."

Our Services


Our depth of both knowledge and experience is our major asset. Steve Toze, our creative director is a Fellow of the Chartered Institute of Marketing, across our team we have experts in all areas of design, print, online, IT systems and project management. If there's a problem we can usually get to the bottom of it, if there's a need for growth we can help plan. We're here to plan and advise first and then provide key services to help bring growth to your business. We understand that in business some of your biggest successes are simply avoiding mistakes.


We're experts in branding and helping create your company's brand story. We have designed everything from magazines, packaging and exhibition stands to wetsuits, surfboards, bike graphics and store merchandise. We build dozens of websites every year using either Webflow for high end, fast, responsive graphics focussed sites (like our own) or Shopify for class leading e-commerce solutions. We understand websites, Google and Social Media but we also understand the power of illustration, fine art and moving images.


At the centre of everything we do is a project and those projects always need management. We're accomplished project managers, our clients trust us to deliver results, whether that be a stunning online launch, an exhibition stand in the centre of Paris, or a 160 page printed catalogue. Often we are simply brought in to help in house teams refine and plan their approach, other times we have picked up entire projects on impossibly tight deadlines.

Contact Us

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